Becca Berg, the CEO and founder of ubsado, has always been inspired by the spirit of entrepreneurship.

Berg started her first company at the age of 12, selling handcrafted jewellery in her Burbank, California, neighbourhood. She built up a lifestyle photography company as an adult, but quickly recognised there was something lacking.
When Berg and her web designer husband, Jake, were looking for a system to manage their various enterprises, two kids, and a mortgage, they discovered a huge gap in brand identity management options.

According to Berg, none of the methods she looked at that could consolidate everything enabled her to put her brand front and centre. “My spouse and I decided to create one ourselves,” she continued.


Dubsado is a B2B online platform enabling small company owners to handle client paperwork, payments, projects, and more. Their purpose is to “empower the world’s change creators.” Customers’ branding may stand out because to its customisable user interface.

The 2016 company Dubsado is unique in that it is self-funded.

Berg added that self-funding had two thrilling and worrisome aspects. “The exciting aspect of self-funding is that you’re the one in charge of your security and whether your firm works well or not,” he said.

Being self-funded is wonderful, she continued. We report to our users instead of attempting to impress our investors so that we may carefully consider their demands and do our best to meet them.

What duties do you have as the company’s founder and CEO?

My job is to determine the company’s direction and step in whenever assistance is required. For example, I could help our director of product with our product roadmap, plan significant software upgrades and improvements, or clean up after a heavy rainstorm after our office’s perpetually leaking roof. To me, being a founder is doing all it takes to ensure that your business not only survives, but also thrives.

To me, being a founder is doing all it takes to ensure that your business not only survives, but also thrives.

What made you decide to start the business?

My spouse was working, and I was operating my photography company

My spouse was running a retreat centre and doing web design while I ran my photography company. We worked a lot to pay the bills and our mortgage while raising two children.

At our company, everything were dispersed all over the place, so I wanted to figure out how to bring everything together. Although I discovered useful systems, they failed to produce a consistent customer experience that reflected my brand.

Who and why did you turn to in the beginning for inspiration?

It’s uncommon for a tech business to have been bootstrapped from the start. I started looking at major businesses that were bootstrapped and took inspiration from them.

One item I was in awe of was Mailchimp. They operated entirely on their own funds until they sold for $12 billion; they are unquestionably an inspiration to us. It gave us the courage to be true to who we are and pursue our goals in a venture-backed environment.

When you were a founder, what terrified you the most?

the weight of accountability for our employees’ livelihoods. When we originally started out, we were more concerned with getting our goods to Almost every day was spent worried about if something might occur that would cause a shutdown the next day.

Each newly established firm may relate to that. It was odd to consider that our employees relied on our wages to sustain their families while we grew our staff. In addition to assisting our users, we also wanted to do everything we could to support the Dubsado crew.

There may have been times when you considered quitting up. If so, what motivated you to continue?
Every single time. Running your own business is both daunting and exhilarating, regardless of what you do. When those emotions begin to creep up on me, I seek out a support system that will be receptive to them. We then devise a strategy for crossing over to the other side of these emotions.

It’s crucial to keep in mind that operating a business is not an easy task; obstacles and failures are commonplace along the way. Your long-term success will be determined by how you respond to such setbacks. Whether it’s asking for assistance from a business coach or mentor, or just taking

You may have thought about giving up a few times. If so, what encouraged you to keep going?

Each and every time. Whatever you do, owning your own business is intimidating and thrilling. I look for a support group that will be open to those feelings as they start to creep up on me. After that, we come up with a plan for getting through these feelings.

It’s important to remember that running a business is not an easy endeavour; challenges and setbacks occur frequently along the route. How you handle such losses will decide how successful you are in the long run. Whether it’s seeking advice from a business mentor or coach, or simply taking.

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